Marc Jacobs introduces his new flirty fragrance, "Lola." The scent will launch in the fall at Bloomingdales starting in August. Juergen Teller shot the campaign and Marc told WWD, "where Daisy is more innocent and sweet, Lola is more sensual - the name conjures up a flirtatious, warm spirit," he said. "It was the first thing that came to my mind. It just felt natural in contrast to Daisy."
5/11/09
Monday's Marc: Her Name Was Lola
Marc Jacobs introduces his new flirty fragrance, "Lola." The scent will launch in the fall at Bloomingdales starting in August. Juergen Teller shot the campaign and Marc told WWD, "where Daisy is more innocent and sweet, Lola is more sensual - the name conjures up a flirtatious, warm spirit," he said. "It was the first thing that came to my mind. It just felt natural in contrast to Daisy."
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