"It was going to be hard to top last season's 40th anniversary extravaganza, but Sonia Rykiel and her daughter, Nathalie, came up with something that—although it was much smaller in scale—brought just as many smiles to the assembled faces. The concept: Get the models to talk to the crowd as they took their turns around the designer's Boulevard Saint-Germain boutique. Out one came, spouting, "Je m'appelle Imogen, and I'm wearing a knit dress." And another, in a black fur coat: "I'm a black fox, I'm a foxy girl." And this, from a third: "I'm wearing sunglasses because I'm a star." Their voices, some American English, but mostly Russian-accented French, overlapped as they twirled around the two-floor space—and it was so utterly charming (who knew these ice princesses could be so animated?) you almost forgot to notice the clothes." - Nicole Phelps / Style.comView the collection here.
*photos by Marcio Madeira
1 comment:
What an interesting concept - to have the models talk to the crowd. The fashion runway models always look so depressed and malnourished, one would think that they are basically ghosts already - that they don't speak. What a way to bring them alive, and shape the runway with the color of personality. I love it!!
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