Manhattan welcomed the birth of a new lifestyle magazine, Gradient. The launch was a fashionable fete at the W Downtown Residences hosted by Patron and included a bevy of chic guests. The magazine's manifesto is to be an outlet for exploration. For the premier issue, founders Matt Fried and brothers Alan and Barris Vinogradov, exhibited photo composites of famous firsts, the first U.S. President, the first Mickey Mouse, the first Barbie, the first comic book and other significant people and things to show a world that exists at a gradient level. The quarterly publication will be distributed gratis and aims to feature design, lighting, food, fashion and a gallery of unique works of art.
Alvin Valley
Claude Morais & Brian Wolk of Ruffian
Sky Nellor
Sue Stemp
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