Personally, I enjoy it when a little bit of the West Coast invades Soho. If ever I'm feeling a little homesick for California, I'll traipse down Spring Street and visit the Big Bear (a.k.a. American Apparel). Now, a new destination lands on Mercer Street, Quiksilver opened up mini-storefront (within its existing store) where its women's collection takes up residence in 800-square feet. QSW Mercer has its own private entrance (see photo below) and will showcase and sell Quiksilver's women's collection from dresses to knit tops, summer tee's and items and handbags co-designed by Lesa Wallace. The cobblestone street and cozy interiors almost gives it a reflective London pop vibe, but maybe it's the black and white prints on the walls, photographs taken by CC Sheffield exclusively for the Quiksilver woman who find herself going through various "journeys." The intimate lounge area also serves up sparkling water and champagne, now that's certainly very Soho.
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