“A Swede living in New York and dreaming of the South of France.” That’s how editor and blogger Elin Kling describes the first collection from Totême, the clothing line she has created with her fiancé and business partner Karl Lindman. Both are natives of Sweden now living in New York. As for visions of Biarritz or Toulon, they are among the inspirations for the lightweight cashmere sweaters, piqué shirts and dresses, linen trousers, silk tanks, and signature beach towel that comprise Totême’s debut.
“The travel aspect is very important for Totême, as it stands for exploration, freedom, and time away from work and commitments,” says Lindman, an art director, who points to vacation-ready pieces named for seaside resorts and bustling cities from Montauk to Stockholm. The influence of the latter can be felt throughout the collection, which is grounded in seasonless neutrals and accented with red-orange and racing green. The goal was a “clean and crisp” palette, says Kling. “We strive to combine a certain Scandinavian element with a more refined, continental approach.” - via The Line
Learn more about Totême and shop the debut collection at The Line.
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