Rodarte Gets Iconic with Breathless.

via Style.com - The young Jean Seberg bellowing “New York Herald Tribune!” on the streets of Paris in Jean-Luc Godard’s 1960 Nouvelle Vague masterpiece Breathless. But it might be one of film’s most indelible images, too: the gorgeous Seberg, with her shock of close-cropped blond hair, selling papers in her New York Herald Tribune sweater. So when the 50th anniversary of Breathless rolled around, accompanied by a gorgeously restored print, Kate and Laura Mulleavy of Rodarte chose the design to reimagine for themselves. “The New York Herald Tribune top is iconic to the film; it is pivotal in creating the idea of the innocent American in Paris that Godard eventually rejects,” Kate explains. “And Jean Seberg is perfect in the film in that she represented, at the time, a sort of rejection of the accepted idea of beauty. She is one of the many subversions of the status quo that appear in the film.”

To accompany the re-release, the sisters tried their hand at redesigning a host of Breathless merch. Four shirt styles are available: Their spin on the New York Herald Tribune design (bottom); a totally original design inspired by the film; and two shirts printed with the new posters they worked up with illustrator Patrick Li, with French and U.S. flags. (See the posters, below.) The collaborative items are on display now in the windows of Barneys’ Madison Avenue flagship; come June 8, the tees and signed posters will be sold there exclusively in the U.S. (They’ll be in Dover Street Market in London and Colette in Paris, too.)