via L.A. Times - Contemporary brand Alice + Olivia is going mobile this summer — touring the Southern states in a revamped Airstream mobile home that will double as a pop-up shop and makeover wagon.
The roving fashion camper, which will tote stylists and a makeup artist, will be giving makeovers, providing styling advice, doing impromptu photo shoots and taking on special projects, including outfitting a new mom, a teen on her way to prom and a bride for her upcoming honeymoon.
The tour, which starts at the Bonnaroo Music Festival on June 10 in ?Manchester, Tenn., and ends in Raleigh, N.C., with a trunk show on June 29, will pass through Miami, Savannah, Ga., and Myrtle Beach, among other towns.
Brand founder and designer Stacey Bendet said the idea for the mobile home pop-up came to her when she was looking "for interesting ways to reach our customers," adding, "I had seen this picture of a vintage trailer, and was like, 'We’ve gotta renovate one of those. So we literally found an old vintage Airstream and redid it."
While Bendet will only be on the tour for select dates, she's looking forward to posting video from the Southern jaunt on the label's website. "It's about creating content to promote the brand...and directly reach our customers."
The designer added that if all goes well this time out, the Airstream will be back on the road — in a different section of the U.S. — in no time.
TOUR DATES:
Manchester, TN: Thursday June 10th – Sunday June 13th
Knoxville, TN Monday June 14th
Nashville, TN: Tuesday June 15 – Wednesday June 16th
Orange Beach, AL: Thursday June 17th
Miami, FL: June 18 - 19th
Nashville, TN: Monday June 21st- Tuesday June 22
Atlanta, GA: Wednesday June 23rd
Savannah, GA: Thursday June 24th
Wilmington, NC: Friday June 25th
Charleston, SC: Saturday, June 26th – Sunday June 27th
Kiawah Island, SC: Monday June 28th
Raleigh, SC: Tuesday June 29th - Wednesday June 30th
Virginia Beach, VA: Thursday July 1st
Washington DC: Friday July 2nd
Atlantic City, NJ: Saturday July 3rd – Sunday July 4th
Montauk, NY: Saturday July 10th- Sunday July 11th
*Dates are subject to change and additional dates and surprise stops will be announced
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