3rd Line's the Charm. Olsenboye.

MK & Ashley's third line comes in the form of junior contemporary where mall kids across America can dress affordable and chic. Olsenboye will be exclusively sold at JC Penney stores in February 2010. Come Monday morning in Manhattan, an Olsenboye truck will “cruise around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds. Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time.”