I'm excited. Here's why:
"Each spring and fall for the past six years, IMG has published eight issues of The Daily, a news and gossip magazine distributed free to fashion insiders and handed out free at Bryant Park, where the shows take place. It also has a companion website, fashionweekdaily.com, that's updated year-round, and a quarterly sister title, The Daily Mini.
Starting in September, there will be a new addition to the family: The Daily Weekly. "People really love what we do online, and they always say to us, 'Why don't you do The Daily in print more often?'" says editor in chief Brandusa Niro. So, beginning in November, IMG examined the feasibility of launching another title and concluded -- somewhat surprisingly, given the dismal state of the ad market -- that the necessary support existed. (This year's batch of February issues carries a collective 189 ad pages, up from 171 last year.)"
Read more here.
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