Q. What's hot and is devoted to saving the planet?
A. Brad Pitt
Brad Pitt and Kiehl's team up to raise money for JPF Eco Systems, a charity that he created with the beauty company. Coming this October, Kiehl's will launch Aloe Vera Biodegradable Liquid Body Cleanser ($16.50) made of 100% biodegradable ingredients. The most beautiful man on the planet and one of the most popular brand favorite by men and women, it's a perfect pair. Brad is so confident and highly devoted for this product that his only major contribution to the launch and campaign is not his face, but creative ideas. He proves that saving the environment doesn't have to be a full-blown endorsement, instead on every bottle there will be Brad's handwritten note and signature. Well, that makes it a keeper, plus I'm saving the environment.
1 comment:
Sounds like a perfect pairing. Will definitely pick up the Liquid Body Cleanser and think of Brad every time I use it :)
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